What is an angkringan?
Angkringan, a type of food stall, is a familiar sight, especially in Java, Indonesia. Typically, angkringan is a simple, tented stall operating from dusk to dawn. The most popular menu item from this humble eatery is Nasi Kucing (literally, "cat rice"), usually served with side dishes like tempeh, fried anchovies, quail eggs satay, intestine satay, chicken feet satay, and milkfish. Beverages commonly available include ginger tea, ginger milk, sweet tea, orange juice, and coffee (Handayani, 2017).
Yogyakarta is considered the birthplace of angkringan. Beyond being a place to hang out, these simple stalls have become a romantic and affordable nighttime alternative. The growth of the angkringan business is inseparable from the vendors' ability to manage their businesses. Consumers don't always prioritize cheap food, but location and satisfying service are also important considerations.
In recent times, angkringan has undergone a modernization process. Many angkringans now offer comfortable facilities to cater to a more upscale market. These modern angkringans often have ample parking, clean restrooms, Wi-Fi, live music, uniformed staff, and comfortable seating, encouraging customers to stay longer. This trend has inspired angkringan owners to strive for further improvement. To achieve this, they need to understand customer needs, behaviors, and decision-making processes.
Service is likely a major attraction for angkringan customers. While food is the primary product, service can be considered a secondary product. The food served at angkringan is quite similar across different stalls. Customers tend to choose an angkringan based on habit or expectation. This study will analyze customer perceptions of service quality at angkringan. Service quality is an important aspect to analyze because despite the similarity of products offered, customer numbers can vary significantly. It is suspected that customers consider factors beyond food when choosing an angkringan. Understanding customer perceptions of service quality can provide insights into their motivations for dining at angkringan.
The research problem addressed in this study is the influence of service quality at angkringan on customer satisfaction. Service quality is examined from the perspectives of tangibles (physical appearance), reliability, responsiveness, and empathy. This study aims to determine which dimensions of service quality are most prominent in customer perceptions. The benefits of this research include gaining insights into customer perceptions of service quality. By understanding customer perceptions, vendors can develop strategies to improve service quality, ultimately leading to increased sales.
Angkringan, a humble food stall found throughout Indonesia, offers a unique blend of delicious food, affordable prices, and a laid-back atmosphere. While it might seem like just another street food vendor, angkringan has become a cultural icon, reflecting the country's friendly spirit and love for good food.
A Culinary Adventure One of the main attractions of angkringan is the diverse menu. From the iconic nasi kucing (literally, "cat rice") to a variety of satays, there's something for everyone. The food is typically served on small plates and accompanied by a variety of sauces and condiments. And let's not forget the delicious beverages, such as ginger tea, sweet tea, and coffee, that complement the food perfectly.
From Hik to Hip: The Untold Story of Angkringan
Ever wondered where your favorite late-night snack, angkringan, came from? Let's dive into the juicy backstory of this iconic Indonesian street food.
Back in the 1930s, two buddies named Karso and Wiryo had a brilliant idea: let's sell snacks while walking around! They started slinging tasty treats from a bamboo pole, which they called a pikulan. This was the humble beginning of what we now know as angkringan.
But why "angkringan"? Well, that's a bit of a mystery. Some say it comes from the Javanese word "nangkring," meaning "to perch," like a bird on a branch. Others think it's because people would often sit with one leg up while eating their food. And then there's the theory that it's related to the "hik" sound that sellers used to make to attract customers.
Before it was called angkringan, these food stalls were known as "hik" in Solo. As the popularity of these tasty treats grew, they made their way to Yogyakarta. It was in Yogyakarta that the name "angkringan" really stuck.
So, what makes angkringan so special?
- The Food: From savory satays to sweet and spicy dishes, angkringan offers a wide variety of affordable and delicious food.
- The Vibe: There's something undeniably cozy about sitting at a low table, enjoying a warm drink, and chatting with friends.
- The History: Angkringan is more than just food. It's a piece of Indonesian history, a testament to the country's rich culinary heritage
From Street Food to Social Hub: The Evolution of Angkringan
More Than Just Food What sets angkringan apart from other food stalls is its unique atmosphere. The casual setting, with low tables and simple seating, creates a welcoming and relaxed environment. Angkringan is a place where people can unwind, chat with friends, or simply enjoy the company of strangers. It's a perfect spot to experience the true essence of Indonesian culture.
A Social Hub Beyond the food and atmosphere, angkringan has become a social hub for communities across Indonesia. It's a place where people from all walks of life come together to connect, share stories, and build relationships. The friendly and welcoming atmosphere of angkringan makes it a great place to meet new people and experience the local culture.
A Symbol of Indonesia Angkringan is more than just a food stall; it's a symbol of Indonesia. It represents the country's friendly spirit, love for good food, and laid-back lifestyle. As angkringan continues to evolve, it's clear that this humble food stall has a bright future ahead.
Conclusion Whether you're a foodie, a social butterfly, or simply looking for a unique cultural experience, angkringan is a must-visit. With its delicious food, affordable prices, and welcoming atmosphere, angkringan offers a taste of Indonesia that you won't forget.